5 Steps to a Compelling Live Interview for a Conference
Can a live interview make a difference at your conference, trade show or meeting? Yes, it can! You start, of course, with a good guest, someone who’s appealing with an interesting story to tell, and one that’s relevant to the audience. But just as important is the person conducting the interview. I’ve given this a lot of thought over the years as an energy journalist anchoring the TV show “Platts Energy Week,” co-hosting the “Columbia Energy Exchange” podcast, and conducting interviews for business meetings in the U.S. and abroad. And while I don’t pretend to be an expert on public speaking, I’ve learned enough from hundreds of sit-downs with CEOs, government officials, authors and others to give an audience a good run for their time. I’ve also seen how a live interview with a prominent guest can give a meeting…
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