Super Bowl

“This is not your father’s Oldsmobile.” With that commercial pitch in 1988, one of General Motors’ iconic brands targeted younger motorists in a bid to breathe new life into the Cutlass and other Oldsmobile models. Instead, sales declined and GM shut down Olds in 2004. On Sunday, the American Petroleum Institute will air its first-ever Super Bowl ad with a similar opening line: “This ain’t your daddy’s oil.” (read more)